I am a senior creative design leader, with extensive experience in leading digital creative teams on several medium platforms while reinforcing the company brand(s). I work on the digital marketing operation team to meet specific promotional and/or user experience goals within the e-commerce team, website, and mobile experience, collaborating brand/promotion efforts with several design, marketing, and operational teams along with outside agencies.
· I’m a self-motivator with excellent leadership skills as well as being an excellent team player
· I’ve have been managing creative teams, customer relations and call center teams for over 20+ years
· I have a high level of experience in interdepartmental and external agency coordination/communication completing many customers journeys/promotional efforts within the retail and corporate services
· I evaluate through testing, analysis, learning from my peers, and constant watch of my competitors, and do my best to adopt the most effective tools & techniques to meet the project/department milestones/goals are met adhering to approved budgets
· I am professional, extremely dedicated & loyal, but I also love having fun
Manager, Digital Marketing - Central Marketing (2017-present): Assists in managing a team of creative professionals delivering an innovative visual and user-friendly functional web experience throughout the retail and business services division of Office Depot. Conceptualize and strategize through wire frames - mock ups - flow charts or story boarding - testing - and then designing promotional ad tiles, landing pages, emails, mobile pages and other promotional and usability web initiatives. Partner with cross-channel/cross-functional business resources - Marketing, Merchants, Private Brand, Ad Agencies, Print and Broadcast creative teams - on the execution and implementation of the creative concepts, which includes establishing timelines and brand guidelines. Responsible for creative quarterly roll-outs and the look & feel of the website or mobile platforms.
Manager, Web Creative - Production - eCommerce - Commercial & Business Services Division (2015-2017): Assists in managing a team of creative professionals delivering an innovative visual and user-friendly functional web experience throughout the retail and business services division of Office Depot, Inc. Conceptualize and strategize through wire frames - mock ups - flow charts & story boarding - A/B testing - and then designing promotional ad tiles, landing pages, emails, mobile pages/responsive design and other promotional and usability web initiatives. Partner with cross-channel and cross-functional business resources - Marketing, Merchants, Private Brand, Ad Agencies, Print and Broadcast creative teams - on the execution and implementation of the creative concepts, which includes establishing timelines and brand guidelines. Responsible for creative quarterly roll-outs and the look & feel of the website to include the customer experience on www/bsd and all marketing mobile experiences.
Senior Web Creative Designer - eCommerce - Commercial & Business Services Division (2011-2015): Assists in leading a team of creative professionals delivering an innovative visual and user-friendly functional web experience throughout the retail and business services division of Office Depot, Inc. Conceptualize and strategize through wire frames - mock ups - flow charts & story boarding - A/B testing - and then designing promotional ad tiles, landing pages, emails, mobile pages with responsive design and other promotional and usability web initiatives. Partner with cross-channel and cross-functional business resources - Marketing/Merchants/Private Brand/Ad Agencies/Print and Broadcast creative teams - on the execution and implementation of the creative concepts, which includes establishing timelines and brand guidelines. An advocate for the customer.
Web Creative Designer (2008-2011): Assisted in delivering an innovative visual and functional web experience throughout the retail and business services of Office Depot, Inc. Conceptualized and designed, created promotional ad tiles, landing pages, emails, mobile pages and other promotional marketing initiatives.
Intern - 6th Star Entertainment (2005-2007): Responsible for collecting videos from actors and entertainers of all levels, to include magicians, musicians, comedians, etc. for the cruise line industry and edit/convert them into 3 minute online resumes for any hiring ships entertainment management team to choose from for upcoming trips.
Project Manager (2002-2003): Responsible for the coordination and the implementation of the signature capture project which provides valuable proof of delivery information real-time and collects driver productivity data for management. Developed and implemented recommendations to improve internal processes to increase productivity and quality while reducing overall costs of operations.
Customer Relations Manager - Retail & Contract Divisions, WWW Technical Support (1999-2002): Managed the daily operations of the customer inquiry and response area, Call Center and Internet Customer support for both Retail Division and Business Service Division, including customer communications, analysis of customer data collected and dissemination of information to appropriate departments with the company to include Stores Divisions, Customer Service Centers, Commercial Sales Division and to the Global eCommerce Department for the Retail (WWW) and Contract (BSD) sites to enhance the user experience on all ordering or promotional levels based on their daily feedback - where I then work along with web developers (UI) to modify those changes and then monitor it with my team.
· Honorable Mention 2002 Manager of the Year.
Commercial Sales Manager / Corporate Trainer (1997-1999): Responsible for a team of highly professional Commercial Sales Representatives. Provided leadership and direction for each CSR and ensure the assistance to customers is offered in a courteous, professional manner.
· Created and implemented artistic visual aids and resources for Commercial Sales Representatives to assist in providing excellent customer service and creating sales presentations during inbound calls.
Sales Coordinator / Promotions Coordinator / Club and Suite Level Customer Relations: Responsible for maintaining and implementing club/suite level agreements for new and renewal accounts, then provide customer service throughout the club/suite levels during events and games. Coordinate and assist with a variety of promotions during all events and games to include music bands, decorations, autograph sessions, and private parties, contests and any on-game promotions enhancing the customer experience.
· Assisted in implementing the first club level promotions for Florida Marlins and Miami Dolphins home games. Created and implemented sales opportunities to increase revenue through ticket sales and through customer retention efforts.
Benefits Specialist (1995): Responsible for maintaining and implementing benefit enrollments, specific changes in personal files, stock enrollments and 401k for all personnel within designated districts.
Human Resource Specialist / Generalist (1992-1995): Responsible for maintaining and implementing benefit enrollments, specific changes in personal files, stock enrollments and 401k for all personnel within designated districts. Responsible for maintaining human resource date base for retail locations in designated districts relating to all personnel changes, new hires, promotions, benefits, transfers, reviews, terminations, and demotions. Create alternative solutions for store management and associates relating to all policies and procedures within human resources.
· Conceptualized and implemented a workflow committee that enhanced the productivity of all transactions, maintained a central location for mending material and raised associate morale within the department.
Store Associate / Call Center (1991)
Bachelor of Science - Visual Effects and Motion Graphics (2007)
· President Ambassador for the Art Institute of Fort Lauderdale
· Student Government
· Participated Combat Operations during Desert Shield & Desert Storm
· Non-Commissioned Officer / Team Leader / Special Operations Trainer
· Honorable Discharge with numerous commendations